2014 Hot Markets: Packaging, Pharma Head List
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Insurance and investment banking will intensely market both risk and wealth management using production digital VDP and PURLs for 1:1 direct stimulus-response delivery, bound instructional documents and hyper-personalized presentations. Conventional static newsletters, offering-circulars and other narrow web and sheetfed work, will remain flat as these sectors install in-plant production digital capabilities for security and control.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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