2014 Hot Markets: Packaging, Pharma Head List

The third durables sector, No. 17 Home Improvements ($797B, +3 percent; with $5.6B to print, +10 percent), will hammer homeowners with direct mail, door-hangers and anything else that nails both the "do-it-yourself" and remodeling buyers. The strongest growth since the housing boom, which peaked in ownership (highly-leveraged you remember) at 69 percent (2004), means print is building back.