2014 Hot Markets: Packaging, Pharma Head List

Store signage/displays, how-to guides, FSIs, furniture catalogs, contractor vehicle wraps, windshield-stuffers, blueprinting and Made-in-USA labels/packaging; all will be there for the selling!

"Discretionary" is economics-speak for non-durable goods and services; 19 percent of total demand and the third most "durable" at a 90 percent retention rate. Travel/Hospitality ($880B, +1 percent; with $7.5B to print, -5 percent) takes off to No. 10, but print will likely miss the flight. This largest of the six sub-sectors will check in with fewer bound guides, maps, tri-folds and in-room amenities. Hotels (+2 percent) will be up as average daily rates and occupancies increase. Renovated and swapped properties will need makeover print, as will the air/rail travel (+7 percent) and cruise lines (+2 percent) segments, both recovering from mishaps and consumer discontent.