2014 Hot Markets: Packaging, Pharma Head List

Posters, displays and brochures at travel agencies, and travel loyalty program transpromo, could be turnarounds if put on our print itinerary. Destination parks (+

Fashion ($615B, +Porter, will launch with a cross-media app by Richemont's new in-house publishing group. Print management est très en vogue, as well as cross-branding by fashion publications GQ, Esquire and others with specific stores like JCP, Men's Wearhouse, etc. Inserts, in-store, direct mail and catalog print will be best sold through the fashionista media than to the brands.

Gaming/Wagering ($590B, -10 percent; with $6.3B to print, -10 percent) is No. 12 in '14, but with 100-to-0 odds that print will lose big at casinos/off- and on-track betting parlors (-15 percent). Personalized loyalty direct mail, a former winning hand, is folding, and new/renovated rich-in-print casinos are on hold or on the block. Caesar's, the industry leader, is losing more dough than any of its players (more than $1B last year), and is closing/selling off casinos to bet on online/mobile gaming.