2014 Hot Markets: Packaging, Pharma Head List
As with No. 22 Leisure Activity ($195B, 0 percent; with $3.9B to print, -3 percent), consumers lack time and money for sports, recreation and hobbies, and most of these categories are at saturation and in decline.
Oppositely, Discount Retail ($1.5T, +
At No. 21 is Security/Protection ($228B, +3 percent; with $4.5B to print, 0 percent). Imaging technology in good hands can now prevent ID theft, product tampering, counterfeiting, false documentation and all criminal intent. Most in our industry won't take the trouble to master the methods, though we're the ones who logically should be in front of it.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
