2014 Hot Markets: Packaging, Pharma Head List

Last, at No. 25 is Higher Education ($184B, +5 percent; with $1.6B to print, +5 percent). Enrollments are dropping, costs are rising and the for-profit (+12 percent) companies posing as universities are taking real market shares. Transit and other out-of-home print, ROP/FSIs and direct mail will get good grades. Expect school mergers and name changes as there are too many institutions, and many are in financial collapse. Development spends are not delivering alumni dollars and are being cut back. Athletics activity should keep poster, program and related print at 2013 levels.