2014 Hot Markets: Packaging, Pharma Head List
Printed electronics on packages will replace "best before" notices, and the first intelligent fridges may alert shoppers on their smart phones what's running low, going bad or is needed to complement the meal possibilities on hand. Products that don't ask for a plate, spoon or a stove—mostly single-serve—will reduce food and energy waste. Multi-sensory elements on packages such as textures, sound, articulated movement, scents and hidden images will accompany local personalization: the high school football team on the Wheaties box, locally-grown tags on fresh foods, etc.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org