2014 Hot Markets: Packaging, Pharma Head List

Coca-Cola is testing snap-away cans that offer two servings. There are even "topless" beverage containers that double as cups. With all this fizz, POP/POS will "pop," as well as out-of-home print.

Nearly one million eat-in and take-out food service facilities are catering to overworked, time-strapped diners. As the Top 100 chains make up less than 20 percent, there's a big plateful of local print, especially if we combine print with social media engagement at the store level, and Web-based print management at the enterprise level. Food service products are tangible as is our medium. Print-intensive are sanitary packaging, take-home menus, gift/frequent diner cards, table tents/toppers, tray-liners, back-lits, coupons, and all forms of wall, floor, ceiling, parking lot and window graphics.