2014 Hot Markets: Packaging, Pharma Head List
In economic recovery mode and moving to No. 2 will be Medical/Pharma ($502B, +6 percent; with $15.0B to print, +3 percent). Meanwhile No. 8-ranked Health Providers ($3.4T, + 4 percent; with $9.5B to print, 0 percent) remain on the operating table under the knife of the deceptively-named Affordable Care Act. Big pharma holds all the scrips and will not yield pricing in 37 percent of its global market. Rather, it will increase print-intensive, pull-through, patient-directed ad spending to bring that share up to 50 percent.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
