2014 Hot Markets: Packaging, Pharma Head List

Concurrently, health insurance providers are, and will be, feverously heating up their digital in-plants as they notify, terminate and re-direct the least healthy to German-style krankenkassen "exchanges." VDP letter-format and carrier-mount cards will be on steroids.

Personal Care ($406B, +4 percent; with $5.3B to print, -11 percent) will slip to No. 18. Color cosmetics, hair and skin care have long been at saturation, and big names like Estée Lauder and Revlon are slashing ad budgets, but keeping in-store displays beautifully made-up. Avon now sells its catalogs to its reps while it will reduce the print spend by more than 1/3rd.