Industry Coalition and HP Meet to Address MarketSplash Program

Members of the coalition met recently with HP executives at their offices in San Diego to express their concerns about HP’s recently announced MarketSplash® program. The focus of the meeting was that MarketSplash® was being executed in a way that interfered with printers’ relationships with their customers. During the meeting, HP and the group discussed opportunities to work more effectively together, grow digital market opportunities and reconsider how MarketSplash® could be implemented. HP accepted the group’s input and agreed to revaluate their go-to-market strategy so that it continues to pursue its goal of enabling digital print while supporting its print service provider industry partners. HP committed to communicating their go forward strategy in mid May.