Education and Recruitment — Cure for Workforce Woes?

My role is to advocate the interaction between our industry and younger people, essentially getting young people interested in pursuing careers in the graphic arts.

I’m a strong advocate for starting early.

For example, Disney Playhouse has a show about a four-year-old named Daniel Cook. In one episode, he visits a printing plant to see how the books about his TV character are published. He becomes very excited as he’s shown the printing process.