Education and Recruitment — Cure for Workforce Woes?

There is a powerful tie between books and printing. If kids love books, there’s a good chance they’ll be interested in “the art” of printing, too.

Another important way to attract talent to the industry is through social networking, using Internet sites like Facebook and “virtual worlds” like Second Life that focus on teenagers, while serving as a platform for educators, industry and college students. We need to get the word out about printing in a way and in a place where young people get together, chat, and exchange information and ideas.