industry experts and educators discuss the problem of skilled labor shortage in the printing industry, as well as possible solutions.

By Cheryl Adams

Dispelling Myths

—Dean Flowers, associate dean, Harry V. Quadracci Printing & Graphics Center, Waukesha County Technical College (WCTC), Pewaukee, WI; e-mail: dflowers@wctc.edu

One of the concerns in our industry is the misconception that printing is blue-collar work. Printing is more than running a press. There are hundreds of other opportunities for graduates; operating a press is only one of them.