2012 Preview: A Trade Show Redefined

However, as the face of the industry continues to morph, printers need to know how they can best serve the evolving needs of their clients, and the first step is becoming thoroughly immersed in the latest tools available. With knowledge comes confidence, which makes the printer a more effective shopper. After all, you can't just pop in a how-to DVD that was taped to the side of your new wide-format printer and become a signage producing stalwart.