2012 Preview: A Trade Show Redefined

"Companies can't sit back—not attend events like Graph Expo—and say that they'll invest when the economy gets better," notes Ralph Nappi, president of GASC, which produces the Graph Expo and PRINT shows. "Whether they're commercial printers, photo imagers or transactional printers, they all realize this is the new reality, the new normal. And that's why, despite the fact that the industry is still struggling, we were up 12 percent on company attendance and 7 percent in individual attendees last year. And, I believe we'll see increases again this year."