2012 Preview: A Trade Show Redefined

Must See 'ems is not leaving Executive Outlook; it was felt that by getting word of the lauded technologies out to attendees earlier, they could better prepare their agendas. "In the past, I don't think we leveraged the value and potential of the Must See 'ems enough," Nappi relates. "By revealing the winners in advance, we believe it will not only spark more interest in the show, but also help attendees make the most of their time onsite by planning their booth visits in advance."