2012 Preview: A Trade Show Redefined

He's not alone in that assessment. Bill Lamparter, president of PrintCom Consulting Group, believes the show is playing to its strengths. "GASC is rolling with the times and doing an intelligent thing in making Graph Expo a meeting and learning type event," he says. "If you take a close look at the seminar programs, you'll see they've shifted in emphasis. For a printer sitting in the weeds who says 'I'm not going because I'm not going to buy any equipment,' that's the wrong mindset. This is your chance to get information in certain topic areas where you need education."