INDUSTRY STANDARDS — FOR THE COMMON GOOD

SWOP (Specifications Web Offset Publications)
In a related move, this past spring IDEAlliance announced an initiative to “modernize” SWOP in response to changing needs reported by users. Speaking for the group, Jim Mikol, senior vice president of technology at Leo Burnett USA and member of the SWOP Advisory Committee, observed, “Our industry has changed since SWOP first developed its specifications, yet SWOP has not (changed). We now demand tighter tolerances and greater assurance of a close visual match from proof to printed publication.”