INDUSTRY STANDARDS — FOR THE COMMON GOOD

The payoff from implementing common languages and practices is a more efficient and consistent printing process. Efforts to that end continue on a number of fronts, but two have been particularly active of late.

Users of print that operate on a global basis want their materials to have a consistent appearance regardless of where the pieces are produced, which means “running to the numbers” with SWOP or ­GRACoL, now administered by IDEAlliance.