INDUSTRY USER GROUPS -- For Users, Not Losers

By contrast, HDIA produces a unique combination e-mail newsletter/survey called "The Friday Quickie" that is distributed to about 2,500 users, sponsors, media representatives and Heidelberg staff all over the world. Each Friday, in addition to news and commentary, it publishes questions submitted over the previous week that come mostly from users, but sometimes from industry consultants doing research, or Heidelberg representatives trying to gauge user opinions, Friedman says.