INDUSTRY USER GROUPS -- For Users, Not Losers

"This is especially valuable for those users who prefer not to speak completely openly with their local competitors. It's even more valuable for users in secondary or tertiary markets where users of advanced technologies may be few and far between."

Know Your Colleagues

Networking is one of the biggest reasons printers seem to be drawn to user groups. Mike McLain, vice president of sales and operations for PrintSmith, part of the Printcafe family of print management software solutions, notes that smaller printers, who sometimes don't have as many opportunities to network with their peers, find user groups especially beneficial. The Printcafe user groups are perfect venues for them to do so, he says.