INDUSTRY USER GROUPS -- For Users, Not Losers

"Plus it is an environment where (user group members) are not interacting with competitors from right down the street," McLain notes. "In addition to separate user groups for Printcafe's PSI, Logic, Prograph and PrintSmith management systems, Printcafe is unique in that we also offer our annual Connect users' conference for all Printcafe customers. It brings together small-, medium- and large-size printers, as well as magazine publishers, from across our product offering in one location for several days of hands-on product education and dialogue. At one table you might have a president of the biggest printing company in America networking with the owner of a smaller operation."