InfoPrint Solutions Demonstrates TransPromo Leadership Momentum with CMO Council

InfoPrint will soon launch a TransPromo innovation center in Boulder, Colorado, another industry-first that will allow partners and clients to run trial TransPromo campaigns using InfoPrint technology and support in preparation for the transition to a true TransPromo environment.

TransPromo transforms printed transactional documents such as statements into high-value communications by incorporating relevant personalized marketing content to promote products, services, and ultimately, brand loyalty. It also presents a growing opportunity for marketers to see higher response rates and increased return on investment. Industry analyst firm InfoTrends predicts that such output will grow from 1.6 billion pieces in 2006, to 21.7 billion in 2010, a huge growth rate of 91 percent.