InfoPrint Solutions Unveils drupa 2008 Line Up

Multi-channel marketing

InfoPrint will be demonstrating the value of a complete direct marketing service with a choice of integrated communications channels across email, mail and SMS depending on customers’ preferences and previous behavior.

This allows customers to focus their marketing on the cost per respondent rather than the traditional CPM (cost per mailpack). Consumer marketing campaigns can be linked to fully personalized web pages created on-the-fly, generating offers based on customer insight.