InfoPrint TransPromo Pilot Boosts Customer Loyalty at Best Western

“We are delighted in the results of this trial and our work with the CMO Council and InfoPrint. This pilot really does underline our ongoing commitment to rewarding our loyal customers and our commitment to continually deepen our relationships with them,” said Tammy Lucas, Director, Marketing Programs at Best Western International. “Our rewards statements have typically been reporting rather than response vehicles, but with the help of InfoPrint and CMO Council, we have identified ways to expand our interaction with customers.”