InfoTrends Study Identifies Printing Industry Opportunities and Threats

“The analysis reveals that value-added services will grow 18 percent over the next two years based on an estimated percentage of income,” commented Steve Adoniou, a director at InfoTrends. “However, print-for-pay establishments are more aggressive in investing in their businesses and targeting other customer segments, such as marketing professionals, in addition to traditional print buyers. Although in-plants’ revenues were hit harder during the weak economy, they have a lower propensity to invest in new capabilities and service offerings.”