Industry Benchmarks: Measuring Performance
Year-over-Year Sales Growth
One of the most interesting findings from the survey of 226 print-for-pay shops was their year-over-year sales growth. Viewed in total, 2011 was a little worse than 2010, with average sales per shop down by 0.48 percent. However, by looking at the size of those shops it is clear that bigger shops actually did a lot better than small shops. Year-over-year sales in large print shops actually grew in 2011 by 0.5 percent, while small shops, with less than $1 million in sales, reported that sales in 2011 were down by 36.5 percent, on average.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
