Industry Benchmarks: Measuring Performance
Another interesting finding was that in-plant print shops overall reported 20 percent growth in the volume of production. These findings may be interpreted to mean that in-plant shops are taking in a greater share of the production volume, limiting the growth prospects for print-for-pay, in general, and for smaller print-for-pay shops, in particular. This is one of the most useful metrics to have because, unlike some of the others, it isn’t just a snapshot—it is a measure over time, which is a better indicator of the direction of the company versus the market.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
