Industry Benchmarks: Measuring Performance
The survey data actually contradicts this theory, however. Companies that reported utilization rates of 80 percent and higher actually had a lower average net income rate than shops with a lower utilization rate. Perhaps this is because the shops with higher utilization rates are using older or slower printing equipment, or because the work they produce is mostly commodity print jobs. It is difficult to diagnose how higher utilization could equate to lower net income percentages without knowing the individual cases, but it’s worthwhile for shops to recognize these dynamics.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
