Ink Isn't Just Ink . . .

There's more to this critical printing ingredient than what comes in the can—tons of trust, good communication, lots of technical support, a competitive price and, of course, quality.

BY CHERYL A. ADAMS

Ink isn't just ink. One size doesn't fit all. Otherwise, there wouldn't be thousands of formulations—each with its own set of requirements, which may vary depending on the type of press, printing process, product and substrate used, as well as the product's end use and the environment in which it will be used.