Ink Isn't Just Ink . . .

"The word 'partnership' may be overused, but it's the best way to describe our relationship with Flint Ink. Of all the vendor-customer relationships we have, this is the ideal. It's a sole-source relationship, and we get tremendous technical support. Flint provides us with a team of sales and technical reps who service only us; they don't have any other clients—a salesperson whose sole account is Valassis, an engineer who is assigned to our facility only. It's worked exceedingly well for us," explains Anderson, noting that there is a "flip side" to the relationship that also works well for Flint (besides the millions of pounds of ink Valassis buys).