Ink Isn't Just Ink . . .

Plain Talk: Value Added
For Plain Talk Printing, a commercial printer located in Des Moines, IA, value-added services provide valuable opportunities to save money—for example, up to 25 percent savings in process PANTONE ink costs alone.

Plain Talk's supplier is Superior Printing Inks. Superior meets the standard requirements of providing quality, price, service and support, but it goes the "extra mile" by providing the value-added, which for Plain Talk is a special "bonus" benefit: an in-house PANTONE color mixing system. Superior provides the tools, training and support for Plain Talk to blend its own PMS colors and, thus, save on third-party mixing expenses.