Ink Isn't Just Ink . . .

Plain Talk used to do just that, until Production Manager Doug Hergenrader accepted Superior's challenge to try the mixing system in his plant.

"It performed as promised," Hergenrader says, "and, it's had a huge impact on our operation. There's no more guesswork to mixing, which is especially important if your help isn't highly trained. As long as you measure it correctly, it will match perfectly. Superior has formulated every color in the PANTONE book to match their ink—and, believe me, the color matches. The system saves us a lot of time; it eliminates downtime and enables us to take untrained people and have them mix ink perfectly. It's almost idiot-proof. It's what sold us on Superior Printing Inks."