Ink Isn't Just Ink . . .

With so many applications and different ink formulations, how does a printer know which ink to buy? Which is the right ink for his presses, his processes, his products? What about service and support after the purchase?

While most printers have the same goals in mind—quality, price, availability, service, technical support—those goals may be in a different order of priority, to meet a printer's individual needs.