Ink Isn't Just Ink . . .

Rita Conrad, director of communications, Flint Ink: "Ink is ink is ink." If that were true, then ink would just be a commodity. But there are many ingredients and proportions that alter the performance of the ink, which is why there are so many formulations. And formulation considerations are just part of the ink purchasing process. Buying decisions should be based on the whole package, which includes technical support such as on-press troubleshooting, color matches, adapting ink to a new press, press fingerprinting, training, etc. There are a lot of services that come with an ink purchase that aren't in the can itself. And not all vendors offer similar services.