Ink Isn't Just Ink . . .

"We do a lot of ad agency work, and they buy printing all over town," he continues. "Ad agencies are very selective. To compete, we have to produce quality work. Plus, we're not a high-volume printer, so it's critical to have a good quality ink.

"When the ink is sitting and spinning on the rollers, the water is attacking," Kadolph explains. "With some inks, as soon as you get a little bit of water in there, it makes the ink unstable, you lose trap and everything goes sideways. You have to use a good product—an ink that is easy to run, that stands right up, that resists scuffing and dries quickly. Using a consistent, quality ink makes all the difference in the world. That's why I rely on Van Son."