Inkjet Personalization — Time to Get Personal

By Erik Cagle

Senior Editor

As the war continues to rage between the supporters for freedom in telemarketing and the U.S. government's national Do-Not-Call (DNC) list, the world of direct mail can be heard off in the distance, quietly giggling in glee.

Should the DNC list ultimately prevail, direct mail supporters will be uttering the old farewell line after a partygoer departs: "More beer for us!"