Inkjet Personalization — Time to Get Personal

Getting the Message Out

For customers, Barrett feels the process represents the best of both worlds. "The printer/duplicator delivers high speed—120 pages per minute—printing in a variety of colors, at a fraction of a cent per impression. So printing the return address and teaser message is fast, inexpensive and the color really brings the message out," she says. "The in-line MX1200 variable information printer then prints the variable information, creating a finished piece that is ready for mailing.