Inkjet Personalization — Time to Get Personal

Videojet's latest offering is the entry-level VIP 9100 line controller designed for messaging on magazines, catalogs and newspapers. "The purpose is to open up line control capability to printers who need inside/outside printing, usually involving a mail table," Books explains.

Whatever the system chosen, enhanced mailing and ink-jet personalization capabilities can create new, value-added revenue opportunities and allow printers to build more personal relationships with their customers. In today's price-driven business world, the value of that can be immeasurable.