Inkjet Personalization — Time to Get Personal

"Printers today must be prepared to offer more services with more efficiency to their client base and, in response, suppliers must provide printers with the tools to be competitive, regardless of any trends," notes Homi Shamir, president of Scitex Digital Printing.

Among other issues of relevance are the increasing quality requirements from the U.S. Postal Service with MERLIN and PLANET barcodes, Shamir notes.