Inkjet Personalization — Time to Get Personal

The capabilities provided by Hewlett-Packard print cartridge technology provides mailers with the ability to add value to a mailing piece by use of spot color and additional messages with wide-format print capabilities, according to Melvin Collins, president of Kirk-Rudy.

Kirk-Rudy, which offers systems with print areas ranging from 1.5˝ to 8˝, introduced a pair of new ink-jet systems at the recent GRAPH EXPO. The W'Inkjet II (HP cartridge) offers a simplified print module format based on a 1.5˝ format with the option of a remotable 0.5˝ module.