"We do variable data letters that we match to either windowed envelopes or #10s that we run through out Secap Jet 1," he says. "One time, I was able to save a customer more than $12,000 in postage. Now, that customer loves me."
Gravley describes the company, which boasts seven locations in Oklahoma City, as a turnkey, one-stop shop that handles projects from cradle to grave. It has managed to avoid its share of cradle rashes in the process, ferreting out mail pieces that don't meet postal regulations. The reason? While some customers may be seasoned mailers, others are just small businesses with an Excel mail list, which may or may not have a world of flaws. Getting the job done right is paramount—whether it's just name/address/city/state or 20 fields of information that is being used.