Ink-jet Printing: All Applications Accepted

"We had our share of personalization issues when we first started up," Gravley admits. "You really need to have a good data processor. The data set is what's key.

"Most customers are not marketers or mailers. They just want to get a good product out quickly and not deal with all of the minutiae. It's really just a matter of communication and building the processes to be able to talk about NCOA, changing postal regulations, errors and omissions on the list that they provide us." PI