Inkjet and Corrugated: A Marriage Made in Heaven?
The following article was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
In today’s competitive retail environment, both brands and retailers are creating new in-store ways of differentiating themselves. This has heightened demand for more frequent campaigns, as well as high degrees of customization and versioning. For corrugated printers, this means shorter runs and faster job turnarounds, which are uneconomical with traditional processes like flexo and offset. Is digital inkjet the answer?
Today, from 9 to 10:15 am, in Room 343, join Fujifilm’s Becky McConnell for “Inkjet and Corrugated: Innovative and Untraditional Solutions.” Digital inkjet solutions for corrugated have been proliferating in the past couple of years. This session will explore how these systems can be used to better serve brand owners’ and retailers’ needs.
You’ll learn:
- Where do converters see value in digital inkjet?
- Why now?
- What solutions are available today?
- What can be expected in the future of corrugated printing?
“Digital printing is penetrating the corrugated industry, and digital equipment can sit alongside current, traditional technology to augment their customer potential and demand,” said McConnell. “See why converters are looking to digital printing to stay competitive.”
McConnell is the Product Manager for Fujifilm’s high-productivity wide-format inkjet equipment, the digital UV inks that are integrated with these systems, as well as digital cutting tables. She has participated as an expert on a panel regarding digital printing and its applications to flat sheet metal decorating.
