Ink-jet Printing -- Coming Up Heads and Tales
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Mark Smith
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The company’s latest innovation is the introduction of MICR (magnetic ink character recognition) ink-jet capability. Direct Group, an integrated direct marketing solutions provider, has been an early adopter of the technology. It installed two Océ JetStream 2200 systems at its facility in Swedesboro, NJ, the latest including the new optional MICR printing unit. Direct Group reported having reached full capacity on its first press after only six months of operation, serving clients in the financial services and education sectors. It is looking to extend the capability to applications in the telecommunications, retail, automotive, insurance and nonprofit sectors.
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