Innovative Graphic Arts Solutions Lead HP to its Most Successful Drupa Exhibit

HP completed a range of global LFP deals at drupa and experienced customer momentum in the move to UV-curable printing in flexible media applications. Customers were especially impressed with the Scitex XP2700 Printer, the top-selling HP large-format product at drupa in terms of total revenues.

The new HP Designjet L65500 Printer – the first printer to utilize HP Latex Inks designed to reduce the environmental impact of printing – was one of the top draws in terms of traffic among the large-format products in the HP booth, signifying a high-level of interest leading up to the printer’s expected commercial availability in 2009.