Inserting Equipment — Inquiring into Inserts

In a recent Wall Street Journal article, Livonia, MI-based Valassis Communications, a leading printer of coupons and newspaper inserts, reported it is reaping financial benefits from the slowing economy. As advertisers look for ways to lure customers into their stores with sales and other ways to save, Valassis is providing much of the printing of the coupons, free-standing inserts and other materials being used as bait. And with this additional print advertising push comes an increased demand in the bindery—namely an increase in the need for inserting equipment.