Inserting Equipment — Inquiring into Inserts

"Newspapers are extremely interested in technology that can increase speed and quality, and reduce costs by eliminating unnecessary labor—as long as that technology is cost-effective," Norris explains. He points out there are specific reasons for these specialized needs.

"The ability to selectively target inserts for specific readers and to extend advertising insert deadlines are two critical factors that can make newspapers a more attractive medium for advertisers," Norris contends. "Therefore, packaging and distribution centers are demanding inserting technology that is faster, that can handle increased volumes and that can deliver more advanced targeted inserting capabilities."