Inserting Equipment — Inquiring into Inserts

While automation is important, Jesse Miser, assistant marketing manager at Baldwin Kansa, reports hearing one word over and over when speaking with prospective customers—flexibility.

"Many if not all of our customers are not only printing their daily or weekly publications, but are doing job work as well," Miser reveals. "The format of this work can change from week to week. Our customers are looking for inserting equipment that has the capability to run a broadsheet, tabloid or a quarter fold with minimal setup and changeover times.